South Korea is famed for its cultural depth and natural beauty. Yet, what often surprises visitors is its status as a global leader in technology.
From immersive museums to futuristic showrooms, there’s no shortage of places where visitors—not just tech enthusiasts, but also curious families—can actually participate and experience cutting-edge innovation. Here are top destinations where modern marvels meet hands-on fun.
1. Hyundai MotorStudio Goyang – Korea’s Ultimate Mobility Theme Park
Located in Goyang’s KINTEX district, Hyundai MotorStudio Goyang is Korea’s largest mobility-themed experience center—a unique blend of museum, art installation, and immersive playground.
Guided by expert “gurus,” you can deep-dive into engineering stories, which is a perfect blend of education and excitement. You get to witness—and even feel—the process of car manufacturing, from steel melting to painting, welding, and final assembly.
This experiential exhibition lets you connect with each stage of automobile manufacturing, from current technology to future technologies.
- Getting There
From Hongdae Stn, take a M7731 bus. Get off at Hyundai MotorStudio Goyang (appx 30mins) - Tickets
Adult : 10,000KRW / Youth : 7,000KRW / Senior, Child : 5,000KRW
*Extra charge for 4D riding experience - Tip for Foreign Visitors
Check availability for English or Chinese guided tour via their reservation system
2. Samsung Innovation Museum – A Journey Through Tech History
Samsung’s history can be called the history of Korea’s technology. The Samsung Innovation Museum brings the evolution of electronics to life with exhibits spanning semiconductors, displays, mobile devices, and Korea’s industrial heritage.
Spanning five floors, this museum showcases over 150 historic artifacts and celebrates Samsung’s own milestones in shaping global electronics. The museum also features the Children’s Display Research Institute, where hands-on educational programs fostering curiosity in the next generation.
- Getting There
From Gangnam Stn, take Shinbundang line and transfer to Bundang line at Jeongja Stn. Get off at Mangpo Stn, walk or take a taxi to Samsung Innovation Museum (appx 1h 10mins) - Tip for Foreign Visitors
Admission is free. On weekdays, guided-tours require advance reservation at their website
3. SK T.um – Where Tomorrow’s Tech Comes Alive
Also known to a global semiconductor manufacturer Hynix, SK group is one of the AI leading companies in Korea. And T.um (Technology, U‑topia, Museum) is SK Telecom’s flagship experiential museum designed to showcase how 5G and ICT tech shape everyday life.
The museum blends reality with digital innovation through AR, VR, holograms, and 5G-powered exhibits. Instead of just observing, you become a participant in Korea’s technological future. It isn’t passive—it’s participatory. You don’t just learn about future tech—you actively engage with it.
- Getting There
3mins walking towards Euljiro Stn. Exit4 - Tickets
Free, but online reservation is mandatory
4. Kia Unplugged Ground – Experiencing Electric Mobility in Design
Situated in Seoul’s creative district of Seongsu-dong, Kia Unplugged Ground is a multi-sensory mobility hub designed to inspire and connect people with electric vehicles. Unlike their mother company’s venue Hyundai MotorStudio, focusing on the techonolgy itself, Kia Unplugged Ground offers more individual lifestyle-centered experience.
This experience center marries modern design with cutting-edge technology to offer visitors a richly immersive encounter with Kia’s EV lineup. EV simulators using Apple’s Vision Pro and immersive driving experience with assistive technologies let you closely feel the life with the EV technology.
- Getting There
In front of Ttukseom Stn. Exit4 - Tickets
Free - Tip for Foreign Visitors
Ask for English-language guides or schedule demo sessions to ensure a richer visit.
